Visibly
Dashboard
Role
My role at Matouk was being the sole UI/UX Designer. Responsibilities include product design, ux design, visual design, user research and ensuring customer retention while increasing conversion and engagement.
Scope
Led, designed, researched user behavior, tested UI elements and begun establishing accessibility across multiple Matouk platforms. Designed incoming features and reimagined existing ones.
Highlights
Increased overall site traffic, session durations and contributed to a consistent 16% YoY uptick in revenue across e-commerce channels.
Background
Since I was the only UI/UX designer on the team, I had a few main goals –– improve conversion, design an immersive experience for the end user and establish a design system where one didn’t exist. Given we worked with agencies for development, brand design and engineering –– my focus is to unify the experience for both our team and users.
Product Audit
This is a paragraph. Use this area to add any information you want to share with users. Just click "Edit Text" or double click here to change the text and make it your own. You can also adjust the paragraph's font, size and color so it fits your website’s theme.
This is a great place to tell users a story about your website and let them know more about what you offer. You may want to share information about your company's background, your team, or the services you provide. Be sure to keep the tone and voice consistent throughout the site so users become familiar with your brand.
Analysis
This is a paragraph. Use this area to add any information you want to share with users. Just click "Edit Text" or double click here to change the text and make it your own. You can also adjust the paragraph's font, size and color so it fits your website’s theme.
This is a great place to tell users a story about your website and let them know more about what you offer. You may want to share information about your company's background, your team, or the services you provide. Be sure to keep the tone and voice consistent throughout the site so users become familiar with your brand.
Ideation
This is a paragraph. Use this area to add any information you want to share with users. Just click "Edit Text" or double click here to change the text and make it your own. You can also adjust the paragraph's font, size and color so it fits your website’s theme.
This is a great place to tell users a story about your website and let them know more about what you offer. You may want to share information about your company's background, your team, or the services you provide. Be sure to keep the tone and voice consistent throughout the site so users become familiar with your brand.
Solution
Uplifting Content
After many variations and connecting with every team across the org, I was able to create the Homepage Redesign. This was the largest project done on the Matouk site since 2017. This took a year of research, planning and mapping out a design system that could be later used across the entire site.
Increase Conversion
After many variations and connecting with every team across the org, I was able to create the Homepage Redesign. This was the largest project done on the Matouk site since 2017. This took a year of research, planning and mapping out a design system that could be later used across the entire site.
Improving Accessibility
After many variations and connecting with every team across the org, I was able to create the Homepage Redesign. This was the largest project done on the Matouk site since 2017. This took a year of research, planning and mapping out a design system that could be later used across the entire site.